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Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

Hard on Dirt

Gentle on Fabric

Eco Friendly

The Competition Is Cooked

We Clean Up Nice

  Guys at the Mall

Special Formula

ECO Friendly

Tough On Dirt

Gentle On Fabric

  • Deep Clean

    Penetrates porous sneaker materials to lift dirt, grime, and oil from the inside out.

  • Gentle on Materials

    pH-balanced formula that cleans without discoloring, cracking, or weakening leather, mesh, rubber, or suede.

  • Eliminate Odor

    Naturally combats bacteria and eliminates musty smells, leaving sneakers smelling fresh.

  • Protective Finish

    Leaves a light protective barrier that repels dirt and water, helping sneakers stay cleaner longer.

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Formula 23

The Hype Is Real

Get your Now

concentrated Formula

Ph - Balance

High Foam Dispenser

Dual Texture Brushes

Eco Friendly

Real Micro Fiber

Travel Friendly

concentrated Formula

Ph - Balance

High Foam Dispenser

Dual Texture Brushes

Eco Friendly

Real Micro Fiber

Travel Friendly

concentrated Formula

Ph - Balance

High Foam Dispenser

Dual Texture Brushes

Eco Friendly

Real Micro Fiber

Travel Friendly

concentrated Formula

Ph - Balance

High Foam Dispenser

Dual Texture Brushes

Eco Friendly

Real Micro Fiber

Travel Friendly

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

35% Off Today

Bundle Packages

60-Day Money Back

Satisfaction Guranteed

60 Day Money Back Gurantee.

Results That Speak For Themselves

100%

Saw Immediate Results

95%

Stated Formula 23 exceeded Their Expectations

90%

Recommended To A Friend Or Family Member

Caption about the results and/or link for their proof.

  • 60-Day Risk Free Trial

  • 24/7 Customer Support

  • Free World-Wide Shipping

  • ★★★★★

    The Only Cleaner I Trust On My Designer Shoes

    As someone who invests in high-end sneakers, I need a cleaner that’s tough on dirt but gentle on delicate materials. Cleaned my leather and suede without causing any discoloration. Now it’s a staple in my rotation—no other cleaner compares.

    Jonathan M.

  • ★★★★★

    Great Stuff!

    I’ve tried every cleaner out there—Formula 23 is the only one that keeps my kicks looking fresh out the box.

    Brittany H.

  • ★★★★★

    Game-Changer for My Gym Shoes!

    After intense workouts, my training shoes were always stained and smelly—until I discovered Formula 23. Helped banish odors instantly. The protective finish keeps them looking and smelling fresh between washes. It’s like giving my shoes a second life.

    Nathan W.

  • ★★★★★

    Stay Fresh

    I love how gentle it is on my favorite canvas shoes. No harsh smell and my shoes look fresh for work and weekends.

    Nicole L.

  • ★★★★★

    My Sneakers Look Brand New Again!

    I couldn’t believe the transformation—after one application, my old running shoes looked like they just came out of the box. The foam was thick and easy to work into every crease, and the built-in odor neutralizer left them smelling fresh. I’ve tried other cleaners, but nothing delivers results this dramatic.

    Jake R.

  • ★★★★★

    Delivered to my Dorm

    Dorm life is messy and so are my sneakers—this cleaner saves me every time. Easy to use and keeps me looking fresh for lectures.

    Amber B.

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